CHORÉL: A New Expression of Timeless Elegance

CHORÉL is a Copenhagen-based jewelry brand defined by clean lines and a commitment to timeless design. Guided by a minimalist approach, each piece is created to be versatile, understated, and enduring. We focus on quality, wearability, and refined simplicity - designing jewelry that fits effortlessly into a modern wardrobe and holds its relevance over time.

Brand Philosophy

At CHORÉL, we focus on form, precision, and simplicity. Our jewelry is designed with a sculptural mindset - featuring clean shapes, smooth lines, and well-balanced proportions. Each piece is intentionally minimal, offering simplicity with impact.

Inspired by modern architecture and Scandinavian design, our collections find balance between softness and structure, elegance and edge. Every piece is made to be worn every day and built to last - visually striking, but never overstated.

We believe true luxury is found in the small things: the weight of a ring, the curve of a hoop, the precision of a clasp. This attention to detail continues through to production. All CHORÉL pieces are mainly made from 925 sterling silver and finished with 18k gold vermeil or rhodium. We work only with certified manufacturers who meet high standards for quality, responsibility, and ethical production.

CHORÉL isn’t driven by trends or seasons. We take a long-term approach to design - made for those who value clarity, quality, and quiet confidence.

Sustainability

We approach every stage of our production with intention, striving to ensure that each piece is not only beautiful, but also responsibly made.

We partner exclusively with RJC-certified manufacturers, who operate under the highest international standards for ethical sourcing, fair labor, and environmental responsibility. These partnerships allow us to maintain a transparent supply chain, and we are committed to mapping and monitoring our Tier 1 and Tier 2 suppliers to ensure accountability across all levels of production.

Wherever possible, we incorporate recycled 18k gold into our vermeil plating, reducing reliance on newly mined materials while maintaining the same level of craftsmanship and quality.

We understand that real sustainability is a continuous journey. Through careful material sourcing, certified production, and an ongoing commitment to responsible design, CHORÉL aims to set a higher standard for what it means to create with care.

Certifications

To further reinforce our commitment, our manufacturing partners hold the following internationally recognized certifications:

ISO 9001:2015 – Ensuring consistent quality and
process control

ISO 14001 – Focused on environmental management
and impact reduction

SEDEX – Promoting transparency and ethical
practices across the supply chain

BSCI – Supporting fair working conditions and
corporate social responsibility

These certifications reflect our commitment to responsible sourcing and traceable production - because we believe luxury should never come at the cost of people or the planet.